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As a strategy and business operations professional, it is essential to measure both online and offline marketing to effectively plan and allocate your marketing budget. By tracking the right metrics, you can gain valuable insights into which of your marketing campaigns are most effective and where you can improve. Online marketing metrics Online marketing metrics … Read more
Introduction: In the ever-changing business landscape, strategic acquisitions and mergers have become common tools for companies seeking growth, expanded market reach, and access to valuable resources. An emerging trend in the corporate world is smaller, agile companies, often referred to as the “small fish,” acquiring larger, established firms, the “big fish.” This blog post explores … Read more
The primary mode of transport in India is roadways and its road network is the 2nd largest after the United States of America. We all know Indian Railway is the lifeblood of the economy and the fourth largest network in the world after the USA, Russia and China. Daily passenger travelling is 24 million on … Read more
For everything we look up on the internet, whether it’s answers to school homework or a diagnosis for any ailment, the internet has become our lifeline, and we can’t think outside of it. However, have you ever wondered which would be the most visited website? While writing this blog, the answer could be ChatGPT, and the future … Read more
Tracking marketing effectiveness is a critical aspect of any marketing campaign. It allows marketers to measure the success of their efforts and make informed decisions about future marketing strategies. Here are some steps for tracking marketing effectiveness: In conclusion, tracking marketing effectiveness is an ongoing process that requires regular monitoring and analysis. By using metrics … Read more
Do you have a rewards program in place for your business? If not, you’re missing out on a great opportunity to drive customer loyalty and engage your customers with exclusive offers and rewards. Subscription, loyalty, and membership programs are a great way to build relationships with your customers and keep them coming back for more. … Read more
What are EQ and IQ? EQ, or emotional quotient, refers to an individual’s capacity for understanding their own emotions alongside those of another, while IQ stands for intelligence quotient, which indicates an individual’s intelligence level. The world is having different opinions Research shows that successful leaders and top performers possess highly developed skills in emotional … Read more
The ranking data is based on Mercer’s 2022 Cost of Living City Ranking. The change in the geopolitical situation and the changing climatic conditions have affected the cost of living globally. Quick facts from the data: If any suggestions/recommendations or help are required, please feel free to contact me.
India has globally created a standard that it can move to secure and aatmanirbhar technology to drive payment. Pre – covid era was when we implemented or tested but it didn’t see much growth. However, COVID-19 boosted digital payment and transaction volumes have increased drastically. As per the data from RBI, here is a quick … Read more
2021 is about to end and we are learning to live with COVID-19. Life is getting to normal with lots of if and buts. 2022 will be the year of growth and new ideas which will change the economy. Here is the list of businesses expected to grow in 2022: 1. Pet Care India is … Read more