Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century
By: Jaideep Prabhu, Navi Radjou, Simone Ahuja
Navi Radjou, Jaideep Prabhu, and Simone Ahuja have done extensive research on business and innovation. Navi Radjou an innovation and leadership advisor who has presented and written extensively on "jugaad" innovations. Jaideep Prabhu teaches marketing strategy, marketing management, international marketing, brand management, and high-technology marketing. His research interest in marketing strategy is specifically related to innovation, organisational learning, and competitive interaction. And has consulted or thought executives of fortune companies. Simone Ahuja is the founder of Blood Orange, an innovative and strategy consulting group with special expertise in innovation, jugaad (or frugal) innovation, and intrapreneurship (innovation execution)
“Jugaad” common word in India. “Jugaad” means non-conventional, frugal innovation or in simple word “hack”. How this jugaad innovation has created original and innovative ideas which have transformed life and given companies growth. It covers huge examples from west to east of how a jugaad builds a company.This book is not about India but rather about building an innovative product from available resources to solve a problem.