Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century

Navi Radjou, Jaideep Prabhu, and Simone Ahuja have done extensive research on business and innovation. Navi Radjou an innovation and leadership advisor who has presented and written extensively on "jugaad" innovations. Jaideep Prabhu teaches marketing strategy, marketing management, international marketing, brand management, and high-technology marketing. His research interest in marketing strategy is specifically related to innovation, organisational learning, and competitive interaction. And has consulted or thought executives of fortune companies. Simone Ahuja is the founder of Blood Orange, an innovative and strategy consulting group with special expertise in innovation, jugaad (or frugal) innovation, and intrapreneurship (innovation execution)