The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
By: Allan Dib
This book is outstanding! Written in basic, uncomplicated English, everything was precise and to the point. I've battled through reading a lot of books on marketing, and on several occasions, I had the impression that the authors were getting paid by the word since the theories and justifications were always so laboriously worded.
If you are a business owner, entrepreneur, marketer, sales guy, growth hacker or strategy professional then this book is for you. You may have a unique idea to market and convert sales, however, the 1-page marketing plan is something similar to the Business Canvas Model or Lean Canvas Model.