Franchise Readiness Matrix

Franchise Readiness Matrix for the Indian Market

Franchising is a common and effective way to expand brand footing and become more popular though brands must evaluate whether they’re prepared to franchise. The Franchise Readiness Matrix is a highly effective model, which is used to franchise a brand by analyzing certain pivotal areas that are likely to determine success. This matrix has been specific to the Indian market parameters, the industry barriers and enhancing factors.

Name

Legal and Regulatory Compliance: Intellectual Property (Trademark/Patent/etc.)

Protect intellectual property rights.

Moderate protection with some gaps

Strong protection of trademarks, copyrights, and patents

Weak protection

Legal and Regulatory Compliance: Franchise Agreement Clarity and Fairness

Ensure the fairness and clarity of franchise agreements.

Franchise agreements are clear, fair, and compliant with Indian contract law

Some aspects clear, others not

Contracts lack clarity and fairness

Legal and Regulatory Compliance: Taxation and Financial Compliance

Ensure tax and financial reporting compliance.

Full compliance with tax laws and financial regulations

Partial compliance with some issues

Non-compliance

Legal and Regulatory Compliance: Dispute Resolution Mechanisms

Implement effective dispute resolution mechanisms.

Some mechanisms in place but not comprehensive

Clear and enforceable dispute resolution mechanisms

Inadequate mechanisms

Legal and Regulatory Compliance: Compliance with Consumer Protection Laws

Adhere to consumer protection regulations.

Non-compliance

Full compliance with consumer protection laws

Partial compliance

Legal and Regulatory Compliance: Corporate Governance

Adhere to corporate governance principles.

Basic governance structures in place

Strong corporate governance practices

Lack of governance

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Franchise Readiness Matrix