Over a decade of working closely with C-suite leaders, I developed the PRIDE framework to help organisations become resilient, ethical, and execution-focused. It is a simple, practical guide that works for businesses, governments and institutions navigating today’s competitive environment.
What makes PRIDE powerful is its flexibility. It can be applied across organisations of any size or industry, helping leaders address new challenges while capitalising on emerging opportunities.
Creating well-structured, actionable plans to achieve both short-term and long-term objectives.
The ability to recover from setbacks and adapt to changing circumstances.
Upholding ethical standards and acting transparently in all operations.
Setting a clear vision and aligning efforts to achieve it.
Assessing the market’s changing dynamics and taking an informed decision
To understand the framework, we can test with a scenario of a highly valued tech startup that failed in India.
Planning | Resilience | Integrity | Direction | Environment
To empower organizations with an ethical, adaptable and strategic approach, fostering resilience and informed decision-making for achieving their goals.
Definition: Creating well-structured, actionable plans to achieve both short-term and long-term objectives.
Definition: The ability to recover from setbacks and adapt to changing circumstances.
Definition: Upholding ethical standards and acting transparently in all operations.
Definition: Setting a clear vision and aligning efforts to achieve it.
Definition: Assessing the market and changing dynamics, and taking informed decisions.
To understand the framework, we can test with a scenario of a highly valued tech startup that failed in India.
| PRIDE Component | Assessment Question | Score (1-5) | Action to Improve |
|---|---|---|---|
|
Planning |
Do you have a clear, adaptable strategy reviewed quarterly? |
|
Conduct a SWOT analysis to align goals with market trends. |
|
Resilience |
Can your organization withstand financial or operational disruptions? |
|
Build a crisis fund covering 6 months of expenses. |
|
Integrity |
Are ethical practices and transparency embedded in your operations? |
|
Publish a code of conduct and train staff annually. |
|
Direction |
Is your team aligned with the shared vision and measurable goals? |
|
Set 3-5 KPIs and review them monthly. |
|
Environment |
Are sustainability practices integrated into your operations? |
|
Audit your supply chain to cut environmental impact by 10%. |
This scorecard uses a scale from 1 to 5, where 1 is the lowest score and 5 is the highest score.
The scores help you understand how well your organisation is performing in different areas. Lower scores highlight areas that need improvement or more focus. Higher scores show areas that are working well and can be strengthened further.
This scorecard helps you clearly see where action is needed and where performance is strong.
Adopting the PRIDE framework helps businesses understand how to deal with challenges and make the most of new opportunities. It can be used by any organisation, no matter its size or industry. By focusing on innovation, strong leadership and ethical practices, organisations can achieve their goals and create long-term value for both society and the environment.
If any suggestions/recommendations, or help are required, please feel free to contact me.
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