PRIDE Framework For Business

Over a decade of working closely with C-suite leaders, I developed the PRIDE framework to help organisations become resilient, ethical, and execution-focused. It is a simple, practical guide that works for businesses, governments and institutions navigating today’s competitive environment.

What makes PRIDE powerful is its flexibility. It can be applied across organisations of any size or industry, helping leaders address new challenges while capitalising on emerging opportunities.

PRIDE framework for Sustainable Business

  • 1

    Planning

    Creating well-structured, actionable plans to achieve both short-term and long-term objectives.

  • 2

    Resilience

    The ability to recover from setbacks and adapt to changing circumstances.

  • 3

    Integrity

    Upholding ethical standards and acting transparently in all operations.

  • 4

    Direction

    Setting a clear vision and aligning efforts to achieve it.

  • 5

    Environment

    Assessing the market's changing dynamics and taking an informed decision

To understand the framework, we can test with a scenario of a highly valued tech startup that failed in India

PRIDE Framework

Planning | Resilience | Integrity | Direction | Environment

To empower organizations with an ethical, adaptable and strategic approach, fostering resilience and informed decision-making for achieving their goals.

Planning

Definition: Creating well-structured, actionable plans to achieve both short-term and long-term objectives.

Resilience

Definition: The ability to recover from setbacks and adapt to changing circumstances.

Integrity

Definition: Upholding ethical standards and acting transparently in all operations.

Direction

Definition: Setting a clear vision and aligning efforts to achieve it.

Environment

Definition: Assessing the market and changing dynamics, and taking informed decisions.

PRIDE Scorecard: Assess Your Organization

PRIDE Component Assessment Question Score (1-5) Action to Improve
Planning Do you have a clear, adaptable strategy reviewed quarterly? Conduct a SWOT analysis to align goals with market trends.
Resilience Can your organization withstand financial or operational disruptions? Build a crisis fund covering 6 months of expenses.
Integrity Are ethical practices and transparency embedded in your operations? Publish a code of conduct and train staff annually.
Direction Is your team aligned with the shared vision and measurable goals? Set 3-5 KPIs and review them monthly.
Environment Are sustainability practices integrated into your operations? Audit your supply chain to cut environmental impact by 10%.

This scorecard uses a scale from 1 to 5, where 1 is the lowest score and 5 is the highest score.

The scores help you understand how well your organisation is performing in different areas. Lower scores highlight areas that need improvement or more focus. Higher scores show areas that are working well and can be strengthened further.

This scorecard helps you clearly see where action is needed and where performance is strong.

Conclusion

Adopting the PRIDE framework helps businesses understand how to deal with challenges and make the most of new opportunities. It can be used by any organisation, no matter its size or industry. By focusing on innovation, strong leadership and ethical practices, organisations can achieve their goals and create long-term value for both society and the environment.

If any suggestions/recommendations, or help are required, please feel free to contact me.

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