Franchise Readiness Matrix
Franchising is a common and effective way to expand brand footing and become more popular though brands must evaluate whether they’re prepared to franchise. The Franchise Readiness Matrix is a highly effective model, which is used to franchise a brand by analyzing certain pivotal areas that are likely to determine success. This matrix has been specific to the Indian market parameters, the industry barriers and enhancing factors.
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Franchise Readiness Matrix for the Indian Market
Franchising is a common and effective way to expand brand footing and become more popular though brands must evaluate whether they’re prepared to franchise. The Franchise Readiness Matrix is a highly effective model, which is used to franchise a brand by analyzing certain pivotal areas that are likely to determine success. This matrix has been specific to the Indian market parameters, the industry barriers and enhancing factors.
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