Failing to Succeed: The Story of India’s First E-Commerce Company
By: K. Vaitheeswaran
K. Vaitheeswaran is known as the "Father of E-Commerce" in India. He was one of the co-founders of the Fabmall supermarket chain, which was eventually acquired by Aditya Birla Group and rebranded 'More'
A wonderful book that every Indian entrepreneur should read, especially those who are aspiring to start or are growing a startup. There are numerous lessons to be learned, including how to establish a business late in life, without an elite degree and also to run a business on a tight budget. A brief read with a lot to think about.