Tatalog: Eight Modern Stories from a Timeless Institution
By: Harish Bhat
Harish Bhat is Chairman, Tata Coffee Ltd. and Brand Custodian of Tata Sons. Mr. Harish Bhat has written extensively in the areas of marketing, consumer behavior, and business history.
An open, inspiring, and true story of Tata companies and how they demonstrated Tata principles and values even during the bad shape of the company. If you are planning to start an enterprise and have the vision to set up something as strong as Tata then this book should be your bible.